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Safari Ad Prices Tumble as Apple Focuses on Privacy Features

Apple products are known to offer superlative privacy as opposed to others. The company has resisted authorities when it comes to privacy and until now has maintained its stance on certain issues pertaining to privacy. A couple of years back, Apple introduced Intelligent Tracking Prevention feature which blocks websites from tracking users. A new report sheds light on how it has proven to be a stumbling block for advertisers.

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Author: Mahit Huilgol

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