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Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

 Nike’s Breaking2 initiative didn’t quite reach its goal of breaking the two-hour marathon mark, but that hasn’t stopped the company from crowing about the results. Nike has been working with three runners, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese, to break the two-hour threshold. It wasn’t just giving them shoes — a variation of the Zoom Vaporfly… Read More […]

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Can Apple Surprise Us with iPhone 8 to Mark the Tenth Anniversary?

Every once in a while, a revolutionary product comes along that changes everything. These were Steve Jobs words before introducing the iPhone in 2007 as three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone, a breakthrough internet communications device. Continue reading → Go to Source Author: Gautam Prabhu Powered by WPeMatico