Day: May 6, 2017

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

 Nike’s Breaking2 initiative didn’t quite reach its goal of breaking the two-hour marathon mark, but that hasn’t stopped the company from crowing about the results. Nike has been working with three runners, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese, to break the two-hour threshold. It wasn’t just giving them shoes — a variation of

Can Apple Surprise Us with iPhone 8 to Mark the Tenth Anniversary?

Every once in a while, a revolutionary product comes along that changes everything. These were Steve Jobs words before introducing the iPhone in 2007 as three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone, a breakthrough internet communications device. Continue reading → Go to Source Author:

The Bonkers Role-Playing World of Rifts Just Got Even Bigger

In the new ‘Geek’s Guide to the Galaxy’ podcast, the author of several rulebooks for the RPG discusses the game’s very intense nature. The post The Bonkers Role-Playing World of Rifts Just Got Even Bigger appeared first on WIRED. Go to Wired Author: Geek’s Guide to the Galaxy Powered by

What Happens When You Mix Thermodynamics and the Quantum World? A Revolution

As physicists extend the 19th-century laws of thermodynamics to the quantum realm, they’re rewriting the relationships among energy, entropy and information. The post What Happens When You Mix Thermodynamics and the Quantum World? A Revolution appeared first on WIRED. Go to Wired Author: Natalie Wolchover Powered by WPeMatico

Crunch Report | Rumors: Amazon’s New Echo Device

The U.S. Department of Justice has opened an investigation into Uber’s use of Greyballing, we get the first look at the rumored Amazon Echo device and Facebook shuts down its VR filmmaking division. All this on Crunch Report. Read More Go to Source Author: Khaled "Tito" Hamze Powered by WPeMatico